Work Smoke & Pepper
Spin to win.
Smoke & Pepper grill chicken and smash burgers across London. We make the menus, packaging, print and posts that sit on their counters and in their feeds, in their own type, colour and photographs.
Menus and packaging
The look on every table
Menus, bags, boxes and stickers in the brand’s green, red and cream, with their bold serif and the smoke texture.
Spin the wheel
Thirteen prizes, one turn of the wrist
A 36-inch prize wheel for the counter: every segment carries a dish from their October menu shoot. A row of winner vouchers matches each prize, credit-card size, with the terms on the back.
On the pavement
Posters that sell from across the street
A1 A-boards for the shop front: one word set huge, the dish shot dark and close, and the price in a roundel.
Winter specials
Engraved, not photographed
For the winter menu we drew the dishes as bold engravings, so the back of the leaflet reads like an old print shop’s menu, printed in a single rich black.
