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Work Jannah Circle

Empowering hearts, enriching lives.

Jannah Circle is a non-profit in Chicago that supports American Muslim families, especially women and children, through learning, events and community. We gave it a mark, a soft gradient palette, a serif voice and everything it hands out: cards, badges, bags, bottles, pins and posts.

  • Client work
  • Identity
  • Print
  • Social
Client
Jannah Circle, Chicago
We made
Logo, brand guidelines, stationery, merchandise, event prints, posts
Sector
Community and education
A brand for a community of Muslim families

The mark

One sign, three ways to use it

The logo comes as the full name, a stacked lockup and the mark on its own. Headlines are set in DM Serif Display and text in DM Sans, over soft gradients of lilac, lime, pink and mint.

Jannah Circle logo variations: the primary logo, the secondary logo and the submark
Cover of the Jannah Circle brand guidelines, on a lime gradient
Voice and tone page with a photograph of women in pastel hijabs

Out in the world

From the welcome pack to the backdrop

The guidelines show the brand on the things members hold: posts, notebooks, name badges, a welcome bag, water bottles, garden-party prints, pins and stickers.

  • Instagram posts on a phone and in print
  • Branded notebooks and pens
  • Name badges on lanyards
  • A welcome pack bag with a greeting
  • Water bottles in the brand gradients
  • Pin badges
Sticker sheets
An event backdrop with the logo over pastel clouds
Next projectKube Publishing →

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Tell us what you’re launching, changing or starting, and we’ll come back with ideas, a timeline and a quote.

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